Advertising Campaign

IFT Proposal

Aims of IFT Campaign

To promote the work of independent filmmakers

To encourage young filmmakers

Increase the profile of the charity

Target Audience

The target audience is for people aged between mis 20′s to early 40′s

Males

Like idependent film

USP

Pictures in the short film

Colour scheme of the tickets

Justify your Chosen Media Form

We used radio because it has a wide audience and a range of people who listen to it.

Posters make it easier to get the message out, it could go in college and university’s that study media and may be interested in the IFT.

RAFFLE TICKETS:

These people appear on these tickets because ‘IFT’ owns the copy right on their image.

This is a raffle ticket of Charles Boyer who was a French actor who appeared in more than 80 films between 1920 and 1976.

I like this image because it shows how men used to dress in the 1890’s. It also gives off the impression of a old gangster like theme.

Errol Leslie Flynn (20 June 1909 – 14 October 1959)was an Australian actor.

This image shows a more business type look. i like this image because it shows another side to men back in the 1890’s – 1900’s. it wasn’t all about violence and smoking.

Jean Harlow (March 3, 1911 – June 7, 1937) was an American film actress and sex symbol of the 1930s.

I like this image because i like black and white modeling pictures however i don’t like it because what she does is degrading to women.

Rita Hayworth (October 17, 1918 – May 14, 1987) was an American film actress and dancer who attained fame during the 1940s as one of the era’s top stars.

She appeared in 61 films over 37 years.

i like this image because it gives off a good vibe. she looks happy

Marilyn Monroe was an American actress, singer, model and showgirl who became a major sex symbol, starring in a number of commercially

successful motion pictures during the 1950s.

I idol this image because Marilyn Monroe is one of my role models however i think that she was also degrading to women for some of the stuff that she had done.

Humphrey DeForest Bogart (December 25, 1899 – January 14, 1957) was an American actor.

This image shows a more detective look. I like this image because he looks secretive. He reminds me of someone that would go on undercover missions to

find clues and solve the problems.

I used photo shop to design this DVD sleeve for ‘night music’. i also added the ‘independent film trust’ logo to represent the work of the IFT project – also called Vision Shorts –

to provide simple film training to people who are recovering from mental-health problem. I added screen shots from the You-tube video to show evidence and to show the

audience what to expect from the DVD. On the DVD cover i also added a bar code to make it more of a realistic DVD sleeve.

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